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Solene skincare bottles on a neutral set

Solene Skincare

Packaging & Web

A packaging system and online store for a mineral skincare start-up.

The Project

Brief, process & results

Packaging and a direct-to-consumer website for a mineral skincare start-up, designed to look calm on the shelf and sell clearly online.

(Discover)

We audited a crowded skincare shelf and interviewed early customers to find what Solene could own: honest ingredients, plain language and a calm colour.

(Explore)

We prototyped bottles, labels and product pages side by side, so the packaging and the website were tested as one experience before anything was printed.

(Results)

Launch sales

12k

Repeat orders

46%

Portrait blurred by movement
Halden Atelier white suit look
Halden Atelier tailored black look
Halden Atelier ivory jacket look

More Work

Keep exploring