Arca Living
Brand & Campaign
An identity and lookbook for a modern furniture and interiors brand.
The Project
Brief, process & results
An identity and seasonal lookbook for a modern furniture and interiors brand, shot in real homes so every piece feels lived with and loved.
(Discover)
We visited workshops and customer homes to understand how Arca furniture is made, used and passed on, and wrote a short brand story from what we heard.
(Explore)
We built a warm, architectural identity and shot the lookbook on location, pairing each piece with natural light, real rooms and the people who live there.
(Results)
Lookbook views
180k
Showroom bookings
+52%
More Work
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