Halden Atelier
Fashion Identity
A quieter rebrand and campaign for a Copenhagen slow-fashion label.
The Project
Brief, process & results
A new identity and campaign for a Copenhagen slow-fashion label, built around natural fabric, soft light and a wordmark that ages well.
(Discover)
We spent two weeks in the studio and stores, listening to customers and makers to learn why people buy Halden and what they keep for years.
(Explore)
We tested type, colour and photography against real garments, landing on an unhurried look that lets the fabric and the people wearing it lead.
(Results)
Store visits
+38%
Online sales
2.4x
More Work
Keep exploring
