Kinetic Run Club
Sport Campaign
A launch campaign and motion identity for an urban running crew.
The Project
Brief, process & results
A launch campaign and motion identity for an urban running collective, made to feel fast on a phone screen and loud on a city billboard.
(Discover)
We joined early-morning runs across the city to learn what keeps members coming back, then turned their routes, rituals and slang into a creative brief.
(Explore)
We built a logo that stretches with pace, shot the crew at dawn and cut short motion pieces that work as stories, posters and race-day signage alike.
(Results)
New members
3.2k
Campaign reach
1.1M
More Work
Keep exploring
